National Trade Advertising Campaign
It’s hard to argue with hard numbers. So this year, our National Trade Advertising Campaign features some very compelling research statistics, each explaining why produce professionals should stock Idaho® Potatoes. Like the fact that 90% of people think Idaho when they think potatoes. And that 72% of consumers choose Idaho® Potatoes over any other potatoes. And the fact that 412 pounds of Idaho® Potatoes are sold every second.
The big bold numbers in these simple, straight-talking ads are hard to miss, and their message is hard to deny. Look for these ads in key publications including The Packer, Produce Business, The Produce News, and the FMI and PMA SmartBrief e-newsletters.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
661 South Rivershore Lane
EAGLE, ID 83616