News from the IPC "Retail" category

May 12, 2006

Idaho Potato Commission Ads Receive Top Honors

SANTA BARBARA, CA, May 12, 2006 - The Idaho Potato Commission's (IPC) recent advertising campaigns in the consumer, retail and food service arenas, in both print and television mediums, have been awarded four prestigious "Best of NAMA" awards (one national, three regional). The National Agri-Marketing Association's "Best of NAMA" awards competition recognizes excellence in creative agri-marketing communications and is a hallmark of distinction in the agricultural advertising industry.
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May 1, 2006

Record Number of Retailers Enter 2006 Potato Lover's Month Contest

EAGLE, IDAHO, May 1, 2006 - It's no secret that creative displays in the retail environment move product. Need proof? For the 15th year in a row, the number of entrants in the Potato Lover's Month Retail Display Contest significantly increased. In 2006, almost 1,000 more retailers than last year entered the contest, bringing the total number of entries to a staggering 2,680 figure. The Idaho Potato Commission (IPC) and its partners Kraft® Cheese Whiz® and OSCAR MAYER®

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Mar 16, 2006

Famous Television Castaway at FMI

EAGLE, ID, March 16, 2006 - Mary Ann Summers (the "girl-next-door", shipwrecked along with six other S.S. Minnow castaways from the enduringly popular 1960's show, Gilligan's Island) is coming to Food Marketing Institute's (FMI) annual meeting for the second year in a row, thanks to the Idaho Potato Commission (IPC).
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Jan 12, 2006

New University of Idaho Research Sheds Light on Best Way to Illuminate Idaho Potatoes

EAGLE, ID, January 12, 2006 - Accent lighting is becoming increasingly popular in the supermarket. Carefully aimed bulbs can enhance avocadoes' green waxy shine, boost bananas' sunny colors and make radishes, grapes and blueberries look positively mouth watering.
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Dec 14, 2005

There's Nothing to Lose and Lots to win (Including Free DVD Players!) When You Enter the 15th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, December 14, 2005 - It's been 15 years since the very first Potato Lover's Month Retail Display Contest and plans are underway to ensure that the February 2006 anniversary event is bigger and better than ever before. That's right: get ready for some big bells and whistles this coming year during the annual Potato Lover's Month Retail Display Contest.
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Nov 7, 2005

PMA Book-Signing Event Focuses Attention on Downward Spiral of Anti-Carb Diets

ATLANTA, GA, November 7, 2005 - As part of its ongoing effort to set the record straight about carbs, the Idaho Potato Commission (IPC) jumped at the chance to have its national fitness spokesperson, Denise Austin, in Atlanta for this year's PMA show. The IPC was particularly excited about including Austin in the weekend activities as the meeting coincides with the roll-out of Austin's new book Eat Carbs, Lose Weight.
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Nov 6, 2005

National Fitness Star Adds Glitz & Glamor to Idaho Potato Commission's VIP Reception

Sunday, November 6, 2005, Atlanta, GA - National fitness expert Denise Austin signed copies of her new book for guests attending a private Idaho Potato reception. The event was held during the PMA Fresh Summit International Convention and Exposition this week in Atlanta.
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Nov 6, 2005

National Fitness Star Draws Crowds at Idaho Potato Commission's PMA Booth

Sunday, November 6, 2005, Atlanta, GA - Denise Austin and Idaho Potato fans lined up for a chance to meet America's Favorite fitness expert on Sunday, November 6th, 2005, during PMA's fresh summit international convention and exposition.
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Feb 9, 2005

Guess Who's Ready for a Repeat Performance, Mary Ann (A.K.A. Dawn Wells) of Gilligan's Island Fame Makes Retailers Everywhere Wish They'd Get Stranded at United!

EAGLE, IDAHO, February 9, 2005 – Visitors may experience dejá vu when they attend the United Fresh Fruits and Vegetable 2005 Produce Expo and Conference in Chicago April 30 through May 3. On the heels of her appearance at last year's Produce Marketing Association (PMA) Conference in Anaheim, CA, Dawn Wells will reappear as the Idaho Potato Commission's special guest at United.
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Feb 1, 2005

Letter to the Editor

Dear Editor: Sweethearts aren't the only ones who celebrate in February. Spud lovers everywhere also get a piece of the action with the entire month dedicated to loving potatoes. In honor of Potato Lovers Month and the upcoming National Nutrition Month in March, the Idaho Potato Commission (IPC) and fitness guru Denise Austin are offering an informative pamphlet, A Fun Way to Fuel Up, showcasing easy-to-follow, healthy lifestyle tips and nutritious recipes.
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