News from the IPC "Retail" category

Oct 13, 2009

Idaho Potato Commission Brings Comic Relief To 2009 PMA Fresh Summit Casting Attendees in its Popular Comic Book Ads

EAGLE, IDAHO, October 13, 2009 - The Idaho Potato Commission (IPC), once again, pulled out all of the stops at the 2009Produce Marketing Association's (PMA) Fresh Summit Exposition in Anaheim, California.

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Aug 1, 2009

Idaho Potato Commission (IPC) Debuts New Idaho-grown Varieties

August 2009, Eagle, Idaho -- For decades, the IPC has primarily promoted russet Burbank potatoes. In fact, when anyone says "potato," everyone immediately thinks Idaho.
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Jun 24, 2009

Idaho Potato Commission and H-E-B Grocery Stores Spice Up Produce Sales with a "New Orleans Cooking Adventure" Sweepstakes

EAGLE, ID, June 24, 2009 - H-E-B Grocery stores teamed up with Idaho® potatoes and Paul Prudhomme's Magic Seasoning Blends® to spice up its produce sales in March.
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Jun 4, 2009

Fort Lauderdale Woman Wins "Free Groceries for a Year" at Publix Idaho Potato Commission and Sargento Partner with Supermarket Chain to Award $20,000+ in Groceries

EAGLE, ID, June 4, 2009 - Publix customers are looking up in this down economy. The grocery giant awarded more than $20,000 in free groceries in its "Win Free Groceries for a Year Sweepstakes" presented by the Idaho Potato Commission (IPC) and Sargento. Sandra Browne of Fort Lauderdale, FL, was the lucky grand-prize winner of
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May 1, 2009

Idaho Potato Commission Awards More Than $150,000 in Cash & Prizes to 2009 Potato Lover's Month Retail Display Contest Winners

EAGLE, IDAHO, May 1, 2009 - The most anticipated retail promotion of the year, the 2009 Potato Lover's Month Retail Display Contest, proved to be yet another blockbuster hit for the Idaho Potato Commission (IPC) with over 2,150 entries, an 11% increase in participation over 2008.
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Jan 5, 2009

Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded

EAGLE, Idaho, January 5, 2009 -- It's back…one of the industry's most anticipated retail promotions of the year…the Idaho Potato Retail Display Contest. With more than $150,000 in cash and prizes up for grabs and a free DVD/MP3 Player to all qualified entrants, everyone's a winner…guaranteed!
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Nov 11, 2008

2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.
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Oct 13, 2008

Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales

EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.
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Jun 19, 2008

Idaho® Potatoes Beat Out Well-Known Commodity Groups in Industry Ad Awards

EAGLE, ID, June 19, 2008 - The Idaho Potato Commission (IPC) had one thing in mind when it launched its 2007 retail ad campaign - show retailers the power of stocking Idaho® Potatoes. Not only did they accomplish that, but also the comic book-inspired ads received accolades among the best in the industry. The ad campaign won numerous awards from the National Agri-Marketing Association (NAMA) and the Idaho Advertising Federation (IAF), beating out well-known campaigns like Pork's "The Other White Meat."
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May 1, 2008

Product Managers Pumped Up Idaho Potato Sales in February to Win More Than $150,000 in Cash & Prizes

EAGLE, IDAHO, May 1, 2008 - Every year for 17 years, retailers have pulled out all stops to build the best and most creative Idaho Potato display in the country, and the entries for the 2008 Idaho Potato Commission's "Potato Lover's Month Retail Display Contest" prove that this annual event is better than ever. The Idaho Potato Commission's (IPC) Retail Display Contest received 1,886 entries this year and awarded more than $150,000 in cash and merchandise prizes to retailers across the country. In addition, every qualified entrant received a genuine Swiss Army watch worth $115!
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