February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!
Following six years of unprecedented growth of Idaho® potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia.
The Idaho Potato Commission (IPC) launched the newest installment of its award-winning, “Comic Book” advertising campaign featuring a brand new cast of characters, The Idaho® Potato Field Force.
EAGLE, IDAHO, October 13, 2009 - The Idaho Potato Commission (IPC), once again, pulled out all of the stops at the 2009Produce Marketing Association's (PMA) Fresh Summit Exposition in Anaheim, California.
Sue Kennedy
Evans, Hardy & Young
(302) 547-3625
skennedy@ehy.com
Susan Hughes
Foodservice Consultant
415-819-6531
susan@susan-hughes.com
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
Contact
661 South Rivershore Lane
Suite 230
EAGLE, ID 83616
Phone: 208-334-2350
Fax: 208-334-2274
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