News from the IPC "Retail" category

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

The Idaho Potato Commission (IPC) is offering its 2011 Shippers &Processors Directory free of charge to commercial and non commercial foodservice operators. It is an informative, 4 color- guide that provides updated contact information for all licensed Idaho shippers, exporters and suppliers; brand listings and shed numbers are also included.

Every February for 20 consecutive years, thousands of produce aisles around the country become the mecca for Idaho® potato lovers. Produce managers put their merchandising skills to the test in an attempt to create the top tater display during the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest.

Following six years of unprecedented growth of Idaho® potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia.

The Idaho Potato Commission (IPC) launched the newest installment of its award-winning, “Comic Book” advertising campaign featuring a brand new cast of characters, The Idaho® Potato Field Force.

EAGLE, IDAHO, May 3, 2010 – Retailers pulled out all the stops this year to secure their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) 19th Annual Potato Lover’s Month Retail Display Contest.

EAGLE, ID, December 7, 2009 - For its 19th year, the Idaho Potato Commission (IPC) is calling all retailers to put their best display forward in the IPC's Potato Lover's Month (PLM) retail display contest.

BOISE, ID, November 24, 2009 - From the vineyards of Australia to kitchens across the city of London, you'll be hard-pressed to find a holiday meal that doesn't include potatoes.

EAGLE, ID, November 18, 2009 - This holiday season, consumers can toast to suppertime savings with a multi-partner retail promotion offering coupons on "all the fixings" including America's favorite vegetable, Idaho® potatoes.