Go hog wild in the produce section this February for a chance to win cash and prizes in the Idaho Potato Commission’s (IPC) 22nd annual Potato Lover’s Month Retail Display Contest. Retailers can cater to sizzling hot consumer demand for all things bacon by designing an attention-grabbing produce department display. Entrants will compete for more than $150,000 in cash and prizes, and everyone who enters will automatically receive a free Swiss Army backpack.
Batman and the Avengers may rule the summer popcorn movie scene, but the Idaho Potato Commission’s (IPC) Fearless Field Force superheros reigned once again in the annual Produce Business Marketing Excellence Awards.
With fuel costs top of mind among most consumers, an Ohio supermarket showcased Idaho’s famous spuds as a personal power source in its top-winning entry for the Idaho Potato Commission’s (IPC) 2012 retail display contest. This year’s contest awarded more than $150,000 in cash and prizes, including $1,500 to Marysville, Ohio-based Community Market for its “Fuel Up with the World Famous Idaho® Potatoes” display.
It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.
The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.
Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.
The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.
More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.
The Idaho Potato Commission (IPC) and Fresh Gourmet® announced the winner of one of their biggest and most successful promotions ever, the “Win Free Groceries for a Year Sweepstakes.” Maija Liepins, of Dublin, Ohio received $10,400 in gift cards to use at the grocery store of her choice. Liepins selected Meijer, a one-stop shopping center with over 195 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.
Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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