News from the IPC "Retail" category

It was noisy in Boise for the Second Annual New Year’s Eve Idaho® Potato Drop. Seconds before the stroke of midnight, a 17-foot long spud was lowered by crane in the downtown area to ring in 2015. Tens of thousands attended this family-friendly event including the Idaho Potato Commission’s (IPC) Big Idaho® Potato Truck and lovable mascot, Spuddy Buddy.

February is Potato Lover’s Month. That means there are 28 days to feature infinitely versatile Idaho® Potatoes on your menu. The Idaho Potato Commission (IPC) suggests delighting customers with a daily Idaho® Potato special. For operators who don’t have 28 potato recipes, the Idaho Potato Commission offers this handy solution: at foodservice.idahopotato.com/recipes, they will find over 400 chef-driven recipes featuring America’s favorite tuber.

The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always...you guessed it...the potato. And, it's not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year's Day brunch. This holiday season, go to www.idahopotato.com

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

More than 5,000 supermarket chains and independent retailers showcased spuds for the annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

Shoppers will be hoofing it over to produce aisles nationwide this February as retailers unveil their latest spud-themed creations for the Idaho Potato Commission’s 23rd annual Potato Lover’s Month Retail Display Contest. But boosting potato sales isn’t the only bonus for retailers who enter the nation’s largest vegetable display contest. The Idaho Potato Commission will give out $150,000 in cash and prizes ($34,000 in cash prizes alone) for the winning displays, and all who participate will receive a free BlueROCK wireless Bluetooth speaker with auxiliary and charging cables included.

Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.

Consumers weren’t the only ones professing their love for Idaho® spuds during the annual Potato Lover’s Month retail celebration in February. Supermarket chains and independent retailers alike submitted 4,049 entries in the Idaho Potato Commission’s (IPC) 2013 retail display contest – the highest total ever in the competition’s 22 years and more than double the average number of entries over the past eight years.