News from the IPC "Retail" category

May 20, 2016

GOLDEN YEAR: IDAHO POTATO COMMISSION AWARDS RECORD AMOUNT OF CASH, PRIZES, FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

GOLDEN YEAR: IDAHO POTATO COMMISSION AWARDS RECORD AMOUNT OF CASH, PRIZES, FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

$200,000+ Goes to Winning Entries from More
than 5,000 Stores

EAGLE, IDAHO (May 17, 2016) - With top dollars at stake - more than $200,000 in cash and prizes - 5,000-plus retailers mined their creativity this year for the Idaho Potato Commission’s (IPC) 2016 retail display competition. Now in its 25th year, the contest upped its game with double the number of award levels and partner products as Country Crock® Original Buttery Spread joined HORMEL® Real Bacon Bits to help spur even more spud sales during the nine-week competition period.

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Feb 22, 2016

IDAHO POTATO COMMISSION ISSUES ONE OF A KIND COMPREHENSIVE RETAILER HANDBOOK

Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales. 

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Dec 14, 2015

WHY IDAHO? POTATO LOVER’S MONTH IS A GOOD TIME TO FIND OUT!

Eagle ID (December 2015) — February is Potato Lover’s Month! For most foodservice customers, mention potato and that means Idaho® Potatoes. In fact, 9 out of 10 American customers say they associate potatoes with Idaho more than any other state, and 72% would be inclined to eat Idaho® potatoes over potatoes from other states.*

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Nov 18, 2015

DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer

EAGLE, ID (November 17, 2015)  — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.

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Nov 12, 2015

AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide 

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.

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Nov 10, 2015

IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition 

Industry-leading Category Management Initiatives Help Retailers Propel Sales

EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.

 

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Oct 29, 2015

8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?

That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.

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Oct 8, 2015

SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide

EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.

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Aug 24, 2015

IIDAHO POTATO COMMISSION LAUNCHES NEW WEBSITE PACKED WITH UPGRADES

EAGLE, Idaho, August 24, 2015 – The Idaho Potato Commission (IPC) recently updated its website to make it easier than ever for consumers to spend quality time online with Idaho® potatoes. Two of the most exciting changes include an improved experience on mobile devices and a new contemporary design.

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Jun 1, 2015

A Cut Above: Idaho® Potato Commission’s 2015 Potato Lover’s Month Contest Entries Top All Other Commodity Display Competitions

Grocery retailers nationwide set out their sharpest spud displays for the Idaho Potato Commission’s (IPC) 2015 retail competition, which was extended from four weeks to eight weeks for the first time so that ample shipments of Idaho® potatoes would be available.

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