News from the IPC "Industry" category

Oct 20, 2011

Idaho Potato Commission Earns Progressive Grocer's Top Commodity Board Award

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.

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Oct 11, 2011

Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

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Sep 23, 2011

Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

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Sep 13, 2011

Idaho Potato Commission Generated More Than 4 Billion Media Impressions in Fiscal Year 2010-2011

The Idaho® potato is certainly living up to its “Famous Potato” slogan. During the action-packed 2010-2011 fiscal year the Idaho Potato Commission (IPC) generated a record number of media impressions -- almost 4.1 billion to be exact -- for America’s favorite potato. This is more than double the number of media impressions achieved during the previous year.

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Jun 29, 2011

Study Aside, the Potato is Getting a Bad Rap

A letter to the editor of the Los Angeles Times by Idaho Governor C.L. "Butch" Otter regarding the new Harvard study that indicates regularly eating potatoes contributes to weight gain.

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Jun 24, 2011

Ships Ahoy! The Idaho Potato Commission and Mr. Food Salute the Sailors Aboard the USS Ross with All American Breakfast

The Idaho Potato Commission (IPC) and television icon Mr. Food recently teamed up in Fort Lauderdale, Fla. to treat the brave men and women aboard the USS Ross to a special Idaho® Potato Boat Breakfast Buffet.

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May 4, 2011

American Heart Association Certifies Fresh Idaho® Potatoes as a Heart-Healthy Food

When it comes to heart-healthy produce, consumers can put a check next to Idaho® potatoes on their shopping list. The Idaho Potato Commission (IPC) announced today that the American Heart Association has certified that fresh Idaho® potatoes meet its criteria for saturated fat and cholesterol.

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May 2, 2011

Idaho Potato Commission's Potato Lover's Month Retail Display Contest Shatters Record Number of Entries in 20th Anniversary Year

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

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Mar 18, 2011

Idaho Potatoes Provide Perfect Counterpart to New USDA 2010 Dietary Guidelines

The USDA recently unveiled new Dietary Guidelines for Americans which outline evidence-based nutritional advice to promote health, reduce the risk of chronic diseases, and reduce overweight and obesity rates through improved nutrition and exercise habits. Consumers hoping to put the advice from these guidelines into practice need look no further than Idaho® potatoes to provide a wholesome nutritional base for any meal.

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Mar 11, 2011

Hen House Extends Celebration of Potato Lover's Month Beyond the Produce Aisle

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

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