News from the IPC "Industry" category

Feb 27, 2014

Idaho Potato Commission Conducts National Survey to Celebrate Potato Lover’s Month

And the survey says...we live in a tater nation! In a new survey by the Idaho Potato Commission (IPC), 97% of Americans said they eat potatoes and more than 81% enjoy them as a side dish, snack or main course on average of three days per week.

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Nov 15, 2013

Idaho Potato Commission Chef's Calendar Wins Gold at 2013 Custom Content Council Awards

Over one hundred and thirty content marketing executives gathered at the Highline Ballroom in New York City on November 12th for the tenth annual Custom Content Council Pearl Awards ceremony. Competing against custom content creators and agencies from 13 different countries representing brands such as Coca-Cola, Ford, Walmart, Whole Foods Market and GEICO, the Idaho Potato Commission, in conjunction with Plate magazine, took home top honors in the Best Achievement of Corporate Objectives–B2B Strategy for its annual Chef’s Calendar.

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Nov 1, 2013

The Idaho Potato Commission Appoints Three New Commissioners

The Idaho Potato Commission (IPC) announced the appointment of three new Commissioners who will each serve a three-year term. Peggy Grover, from BenchMark Potato in Rexburg; Ritchey Toevs, a grower residing in Aberdeen; and Tommy Brown from Lamb Weston in Pocatello were formally sworn in at the IPC’s October commission meeting in Sun Valley. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.

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Sep 26, 2013

Produce Business Honors Idaho Potato Commission with 6th Consecutive Marketing Excellence Award

Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.

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Aug 13, 2013

New International Marketing Director to Boost Idaho® Potatoes' Global Growth

As the $186 million-plus fresh potato export market continues to grow an average of 9 percent annually, the Idaho Potato Commission has stepped up its global marketing efforts with the addition of Traci Hiebert as the new IPC international marketing director.

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Jul 29, 2013

Don Odiorne Receives 2013 Foodservice Achievement Award

For the past 25 years, Don Odiorne, Vice President-Foodservice for the Idaho Potato Commission (IPC), has focused his considerable energies on creating national awareness and customer preference for Idaho® Potatoes in the foodservice sector. In recognition his commitment to his industry and his job, The Packer, a leading produce industry publication, selected Odiorne to receive its prestigious 2013 Foodservice Achievement Award during this year’s Produce Marketing Association Foodservice Conference and Expo.

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May 13, 2013

Idaho Potato Commission’s Social Media Initiatives Score Big with Consumers

Social media is hotter than ever and the Idaho Potato Commission (IPC) is incorporating these unique direct-to-consumer communication vehicles into most all of its marketing campaigns. From Facebook to Twitter to Instagram to Pinterest, to developing strong relationships with bloggers, the IPC has been able to significantly increase the Famous Idaho® Potato brand’s presence on the Internet while reinforcing its image as a quality, premium product.

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Nov 26, 2012

Jef Pryor Joins Idaho Potato Commission as Foodservice Promotions Manager/Southeast

Jef Pryor has joined the Idaho Potato Commission (IPC) foodservice marketing team as Promotions Director for the Southeast. Working closely with Don Odiorne, Vice President-Foodservice and the other regional foodservice promotion directors, Pryor will lead the marketing outreach to distributors and produce specialists in his territory, as well as conduct Idaho® potato product seminars and educational sessions, and represent the brand and industry at foodservice trade shows.

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Sep 28, 2012

Idaho Potato Commission Wins 5th Consecutive Retail Marketing Honors from Produce Business

Batman and the Avengers may rule the summer popcorn movie scene, but the Idaho Potato Commission’s (IPC) Fearless Field Force superheros reigned once again in the annual Produce Business Marketing Excellence Awards.

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Aug 30, 2012

Idaho Potato Commission Announces 
Travis Blacker of Rexburg, Idaho 
as New Industry Relations Director

The Idaho Potato Commission (IPC) is pleased to announce that Travis Blacker has accepted the position of Industry Relations Director. Blacker will work out of the IPC’s Eastern Idaho office and will focus on building and developing relationships between the IPC and all industry members: growers, shippers and processors.

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